How can you make sure you have a complete picture of how your LinkedIn ad campaign is performing and the insights you need to make valuable tweaks?
It all starts with identifying the LinkedIn metrics that match your marketing goals. From there, you need to make sure that you have the correct measurement approaches.
A recent infographic (below) from LinkedIn provides important tips on choosing the right metrics and setting up tracking on the platform.
The article also explores how marketers can use insights to improve the performance of their LinkedIn campaign.
Take a look at the infographic: