Website optimization is the process of creating a website and constantly improving it to increase user experience and satisfaction. Continuous website optimization ensures repeat visits and a higher conversion rate.
All of these things work together to give your visitors a better optimized experience and convince them to take action on your website: sign up, subscribe, buy, or make some other important conversion.
SEO is a technique that allows users to find your website using certain keywords. Website optimization is the experience you have while using your website.
The difference between website optimization and SEO is that website optimization is about making the website user friendly and other things like the design of the content, the buttons they click, the branding, the color, the Pictures etc.
On the flip side, SEO is more about finding ways that search engines can find and index your website. Search engines rank higher than an easy-to-use website, including content. This is why website optimization and SEO have to work together. Aspects such as the use of relevant keywords, what content is included in the titles or headings, are part of the SEO process.
According to Trone Brand Energy, experiences with any brand touch point (including digital products) can either enhance or destroy the perception of the brand by users. This not only helps users find the information they need, but also gives them a better idea of the company. Having a great website is an important part of a company’s reputation.
If visitors can find out what they are looking for with ease, there is a high chance they will use your website again in the future. An easy-to-use website not only wins users’ trust, but also increases the conversion rate. Studies show that 23% of users abandon their shopping carts because a website is too difficult to use.
When users enjoy the experience of a website, either because they can find instant answers to their problem or a product they were looking for, they will spend more time on it. More time on your website means more opportunities for conversions.
A fast, easy-to-use website increases your brand’s reputation, and happy users share their experiences with friends, family, and colleagues. Word of mouth is the most important and valuable source for marketing. It’s personally recommended by people, it’s free, and lasts longer. The more people know about your brand, the more sales you will generate.
If a user doesn’t find the information they are looking for in a few seconds, they get frustrated and leave the site. People don’t want to waste time these days and don’t have enough patience to deal with unclear navigation.
When we talk about the checkout process, we want to quickly and easily find ways to get people to complete their conversion. Try to get rid of unnecessary steps and information.
It is clear to people why they should buy your product or service. Unclear or confusing information doesn’t close the deal. You need to list the benefits of buying from you in a way that is easy to read and understand. Black text on a white background works best.
Make sure any element or content on your website loads quickly on any device. There is nothing that annoys people more than slow websites. So if you have a lot of animation, large photos, or elements that are affecting the speed of your website, it is better to keep them simple.
Before we dive into website metrics, let’s talk more about goals. How do you know how your website is performing if you haven’t implemented a strategy that is transparent, time-bound, and measurable?
One common technique you may hear about is SMART goals. A SMART goal should have the following characteristics: S-specific, M-measurable, A-achievable, R-relevant, T-time-bound.
Some of the most recommended metrics for your website are:
To sum up, graphic design and website optimization work together to change the design of a website and the way users can use the website and interact with the content.
Website optimization is an ongoing process of testing various components and attributes of the website, including conversion and engagement, and making changes to improve performance.