There are more and more companies and startups that are more sharply defining various niches. The competition to address more and more customers is increasing. As a company, you must have invested a lot of time developing different strategies to target customers. Covering all aspects of how you can reach your audience can be a challenge. Many companies miss out on realizing the immense potential of email marketing.
We have seen many companies that have kept email marketing to a minimum. On rare occasions, they send emails and barely respond to the emails they receive. Many companies and professionals do not have a well-defined strategy for targeting customers through email marketing.
If you’re looking to learn more about email marketing and get more effective B2B conversions, you’ve come to the right place. Here we examine the potential of email marketing and how you can use it to boost your B2B efforts.
B2B marketing or any other B2B activity essentially means the process of selling or transaction between two companies. For many companies, their target groups or customers come from a larger, more diffuse public. However, many companies have other companies and businesses as customers. Every transaction between these two companies is known as B2B (Business to Business).
Many companies don’t think of a more specific B2B marketing strategy for their clients or clients. Most of the time, people pursue a broader marketing strategy that B2B email marketing doesn’t make a well-defined contribution to. However, a dedicated email marketing strategy can increase your conversions tremendously.
Let’s look at a few numbers to give you a better picture.
It is recorded that around in 2017 alone 290 billion emails were sent and received every day. That number should exceed 340 billion by 2021. This not only shows us how immensely email is used, but also what reach and what potential it has. Email marketing is hugely beneficial to businesses, and the numbers prove it. It is estimated that for $ 1 invested in email marketing, you can expect an average return of $ 42 (DMA, 2019). Not only is this an investment to improve your reach, share details and updates with your customers, but it also has an impact on the conversions and profits you make.
One study found that more than 72% of companies were willing to email important information they received to other people they knew. This means that it can be assumed that your B2B emails will be shared with people you didn’t send directly.
Email marketing is robust, powerful, and effective. You need to take that extra step as it can make a huge difference in how you work and what you are like as a company. In case you’re feeling lost and don’t know where to start or how to improve your existing B2B email marketing, we’re here to help. In this blogging guide, we’re going to give you some powerful tips on how to boost your B2B email marketing efforts.
When it comes to email marketing, being consistent is crucial. Once your emailer has piqued a customer’s curiosity and they haven’t heard from you for a long time, they may never open an email again. It is also possible that their curiosity wears off, or they find better alternatives and your efforts are in vain.
It’s been several years that once you’ve added someone to your B2B mailing list, you start sending them regular emails. A great help is that you can automate your emails so that you don’t have to worry about sending them every time.
It is understandable that running a business, working in an influential position in a company, or maybe just starting a small business of your own can take up all of your time. It’s natural to miss out on every update and offer. However, many email marketing platforms allow you to automate and schedule your emails for you. Mailchimp is one such platform. Some web hosting providers also offer a limited version of these services. However, we recommend that you look for a dedicated email marketing platform.
Another important thing is that you need to find the perfect time to send your emails. That is, how often do you email them, how often do you send a newsletter, is it weekly, once in 15 days, or monthly? I would suggest avoiding case studies in this regard, being intuitive and seeing how you resonate with companies on your mailing list, what type of product / service you have, and how much that repetition should be .
also read: How To Build Your Email List As A Reliable Sales Channel
Often the biggest mistake when sending a B2B email is addressing it to the CEO. Or maybe they are not directed at anyone other than the data subject or the company in general. This weakens the purpose of the mailing.
It is best if you do your research before sending any important emails and send them to the most appropriate people. If you need to send a catalog of your products to a company, who should you contact for an illustration? There may be someone in charge of handling purchases for the company. That would be the right person to aim. In general, sending email isn’t going to do what you intended.
It’s also great when you can tag a few more people from the company who are in positions of influence. This way you will penetrate deeper and have a better chance of conversion.
Let’s say you’ve done a lot of research into your emails and put a lot of effort into creating content, newsletters, etc., but your emails are being moved to your target audience’s spam folder. This is not good, it reduces your total number. of emails opened and clicked on your websites.
This happens due to a lack of authentication records. There are many ways to authenticate your email domain. You can authenticate your IP address with SPF, configure your DKIM signature, protect your domain with DMARC authentication and also prepare for BIMI. Authenticating your domain prevents you from going spam and improving your click through rates.
Next, once you have your emails in your customer’s inbox, the type of subject lines you use will make a huge difference in the open rates of your emails. Don’t even think inserting an old sloppy subject line will work. The average person today receives dozens of emails every day. A great subject line makes your email stand out from the crowd. For example, see for yourself which of the following subject lines fascinate you.
The first thing that matters is what kind of brand image you want to have and strengthen. Another is the type of customers you have. When you see it, you might be able to make a smarter decision about what your subject line should look like. They can be humorous, shock them, and more.
There are some psychological principles email marketers use that have been found to be very effective.
Read about it and try to understand how your customers’ psyche works. These principles will help you work out great subject lines.
also read: Improve Your Business Email Writing Skills: 10 Steps
As soon as you open an email, the header with a banner is the first thing a person sees. It’s a great visual element of your email. It is important that you pay enough attention to your banner and how you are creating it. Your banner should immediately grab their attention and also get them to keep scrolling. It is estimated that the average office worker receives 121 emails a day. This gives you a very short window before finishing your mail.
Here is an example of a great banner.
Hence, it is of the utmost importance that you design a banner that catches their attention, clearly communicates who you are, and makes them scroll down.
If you haven’t invested your time and effort into email marketing, this is the place to ponder these lines. It has great ROI and adds a whole different dimension to your relationship with your customer. The numbers speak for themselves.
Don’t waste too much time trying to find short and easy ways to get to your customers. Email marketing is tedious, but the results are amazing. You can minimize the effort by automating various aspects. There are various platforms, tools and software available to assist you in this direction.
We hope this guide has helped you strengthen your B2B email marketing strategy.