Natasha Miller is an EO member in Los Angeles and the founder and chief experience designer of Entire Productions, which designs, plans and produces incredible event experiences both virtually and in person. The company was listed on the Inc. 5000 list of Fastest Growing Privately Held Companies for three consecutive years. Natasha recently shared how EO has impacted her life and business:
As an entrepreneur, having an impressive arsenal of tools to draw on at any time can mean the difference between success and failure. Education, strong connections and unique experiences are the keys to business success.
But where can you as a founder and CEO learn such skills and at the same time let your company grow? This is where the Entrepreneurs’ Organization comes in. Over the years as a member, I’ve grown my business exponentially, gained authority through educational programs, and made lasting friends with people around the world.
I strongly identify with EO’s core value “Thirst for Learning” and use every educational opportunity that is available to me. Successful entrepreneurs know they must face stiff competition in the marketplace and must keep up with the latest innovations and ideas in order to make their business successful.
I am happy that I took part in three top-class learning opportunities through EO:
In addition to the further training opportunities for managers and managers at EO, the educational events that take place at the local chapter level (personal and virtual) as well as regionally and worldwide are very impressive! Some of the thought leaders I could see include Gary Vaynerchuck, Barbara Corcoran, Magic Johnson, Sara Blakely, Chris Do, and Seth Godin. As the founder of an event production company, I might briefly meet such high-profile celebrities, but rarely have I had the opportunity to speak to them, ask questions and get valuable answers – like at EO learning events.
Perhaps the most powerful benefit of EO is its members. EO’s brand values sum up the membership experience wonderfully: “We are committed to each other’s growth and well-being. We build deep human connections across spaces, cities, countries and continents. Our community is inclusive and we value diversity. We have different cultures, religions and backgrounds, but EO connects us. “
EO is an unsolicited peer group, but when asked organically, we do a lot together. For example, my company, Entire Productions, has been referred to companies by EO members, and we may also refer to EO member companies.
When COVID hit, I also hit a professional low. My multi-million dollar business collapsed in a matter of days, and I had to make the heartbreaking decision to permanently lay off six employees. Through EO, I was able to quickly find out about the US Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL) from EO members like Ami Kassar, the CEO of MultiFunding and an expert in small business finance their expertise. The PPP has enabled me to keep a small but fragile team; We dug deep to become the experts in virtual and hybrid events. We ran over 200 virtual events in 2020 and ended the year with a $ 1 million profit – which is a miracle number given the circumstances.
My connections in the organization have also enabled me to secure a PPE supply for one of our larger corporate customers through an EO member in New York City and sell excess PPE to an EO member in Southern California. It was extremely important for me to give back the support I received, especially at such a turbulent time.
Gym, wine clubs, streaming platforms – these memberships may come and go – but as long as my biography says “entrepreneur”, I will remain a member of the entrepreneurial organization. I’ve made many investments in my 20 years in business, but none have been as impactful as choosing to lean in and commit to exploring the possibilities and benefits of EO.
My company, like many others, is now seeing the light at the end of the COVID tunnel as inquiries about social and business events are coming in. Now, with my tool arsenal provided by EO, I am ready to take on whatever comes my way; new virus variants, cancellations and anti-Vaxxer watch out!