I started a blog this year. My blog is a baby blog. It’s just a toddler. So I can find my way around it. Test things out. See what works. We always hear that storytelling in 2021 is good content creation. And I thought … mmmmkay. I mean, I’m the story team. I know that. I didn’t even know.
My first blog was about Asana, Trello, and ClickUp. Project management tools. Useful. Precious? Perhaps. But boring AF. I didn’t want to read it either. Nobody else either.
Then I wrote something waaaay more to myself. It’s a blog about finding your authentic brand voice. It is fun. It’s a little disrespectful. I mention that I don’t comb my hair *. People loved it.
So I thought what if I really tried this story thing? What if I told a story about myself and something to work through? I wrote this.
This blog had more traction in an hour than some of the others in weeks: likes, comments, shares, reach, all the juice.
For the following week, I tried to be really smart. I’ve written about the similarities between hot yoga and content creation. I thought it was going to fly. Grilling. Nothing. 32 visits.
I realized I had to stay in the storytelling zone. I wrote about the mindset of money and how I had to work really hard to solve my money problems.
The night before I was about to publish this blog, I had a bad experience on a train. Before I knew it, I smashed the keyboard and wrote it all down. I published it the next day. It had nearly 400 views at the end of the day. Then 500. Then 600. Over 700 …
That’s a lot of eyeballs for me. I’m not Amy Porterfield or Rachel Rodgers. I’m just me This story appealed to people. Men and women. That’s what I’m sure I learn about content.
When I got home that evening, I couldn’t stop these words from pouring out of me. Whatever is inside of you that needs to come out … write that. That is what people connect with. This is what makes the difference between good content and great content.
I was so nervous about releasing this piece. I didn’t know what people would think. I thought it might be too personal. It was too much of me. But I did it.
Here’s the story thing. People connect with them on an emotional level. If the feelings you have about a piece startle you a little, this could be a sign that you need to post it because you’re making other people feel something too. Then your content will start working for you. People remember a feeling. They remember it much more than a lesson or a logo. Make people feel something.
When people comment on your content, reply to them. This is vital for content creation in 2021.
First, time is precious. When people take the time to read your blog AND engage with it, say thank you. Answer their questions. That is respectful.
Second, this is how you begin to expand your network and have conversations. These are people you might work with, sell to, or buy from. So make sure you cultivate these interactions. When someone has stopped scrolling, reading, and commenting on your content … that means you cut through the noise of social media. This is HUGE. Don’t let that happen.
Third, when a comment is left on your post on social media, the algorithm will give preference to that content. Even if it’s your comment. If you get five comments and respond to each one, increase the number to 10 comments. And when people come back that’s 15 comments. The algorithm loves that and more and more people are seeing your post. So keep answering.
Put your stuff out there for people to see. Social media is loud and repetition is your best. Always give a trigger alert if the content is sensitive and be aware of the way you post it. Remember that you are always trying to GIVE with your content. You never try to take.
If you are creating content that is full of emotion for a problem, people may not agree with you. They may not like what you have to say. This is fantastic! That means your content made an impact, and that’s exactly what great content should do.
It’s important to have the conversation with people who disagree. Stand by what you have written. But listen to other people’s points of view as long as they are not harmful. What is harmful? Racism. Sexism. Homophobia. Transphobia. Xenophobia. All phobias. All isms.
Everyone has a story. Say it. People want to hear it. You want to connect. The world is a scary place and when people feel something, it connects them to their humanity. That’s all great content is. It’s connection.
* I promise I will comb my hair.