Research shows that while 97% of customers shop for goods and services online, only 51% of small businesses have websites. Despite the many advances in technology, the number of small businesses using websites remains small.
The numbers saddened the small business lenders at Max Funding. Shane Perry says, “No matter how small the company is, a website is important to modern advertising and public relations. Your website needs to be an honest representation of your business and should be trusted by customers in order to generate page views. Other than that, it can be a good money-making platform that generates leads and prospects. “
With that in mind, consider these reasons why you should start building a business website now:
Nowadays, people search Google, check customer reviews like Yelp, and snoop around Facebook before buying a product or an available service. Many of us rely on information from the Internet in our day-to-day decisions.
Because of this, your company needs to make the best possible first impression. Customers, clients or buyers form an opinion about a company simply by looking at the website. They are more likely to ignore you if they find that your website is not the kind of experience they want.
Back then you had to visit a shop to look at products or services. Nowadays, customers can review companies through their websites. You can put everything on one website, from the list of products / services and prices to virtual tours and backstories.
Also, make sure your company is visible on leading online platforms. Work on creating valuable content, use high quality images, and follow best practices.
Compared to a physical store where visitor numbers are limited, a website can serve hundreds of thousands of customers at the same time. You don’t have to worry about social distancing space and logs. Those who cannot visit your store or office can get a lot of information from your website.
With a good SEO strategy, you can reach audiences in other parts of the world.
Your website can consistently display your products / services, promotions, video advertisements, testimonials, etc. Unlike TV shows or magazines, you don’t have to pay every time they showcase your business. All you have to do is create engaging and valuable content so that people will automatically share your website link.
Additionally, customize the website to reflect your brand’s personality. You don’t have to personally explain your company to every potential customer. Just by looking at your website you will already have an idea of what kind of experience you are offering.