Ought to You Promote On Snapchat?

  • Posted by: admin
Download our free Snapchat guide to learn how to use it for your business.

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. In order to meet sales expectations, they opted for a self-service ad model as opposed to direct sales.

No question about it, Snapchat is a popular platform – 87.3 million people use the app in the US alone. Because of this, marketers may be curious about using Snapchat to achieve marketing goals and the advertising options available on the platform.

In this post, we’ll tell you about the benefits that can come from using Snapchat, whether the platform will help you achieve your business goals, and a case study from my experiments on the platform.

Advertising on Snapchat

While Snapchat isn’t as new and up and coming as TikTok, it isn’t exactly a B2B platform, so you may be skeptical about using it to help meet your marketing goals.

Marketers can create and consume various types of Snapchat ads on the platform, such as AR experiences, unique business filters for photo overlays, and even 3-minute commercials. These ads can be used for a variety of purposes, such as: B. for general brand awareness, sales growth or website traffic.

Many people might compare the platform to Facebook, but there is a significant difference between the two products. Although Facebook’s ads and targeting tools are more robust, Snapchat’s creative studio has an emphasis on design. While Facebook’s Business Manager can seem overwhelming at first, Snapchat offers a tool to walk you through the process of setting up your campaign.

Additionally, Snapchat offers templates for creating ads that can be helpful for businesses that don’t have teams responsible for creating creative assets or videos. You can choose from specific templates and create the most suitable one for you. Businesses of all sizes can use the tool to create ads and create product catalogs to share with their target audiences.

Let’s go over some stats that explain additional facts about advertising on Snapchat.

1. The largest audience on Snapchat worldwide are women between the ages of 13 and 17 and men between the ages of 25 and 34.

Millennials are currently the generation with the highest purchasing power. Many Generation Z users are approaching the age at which they can or have already started shopping for themselves. With this in mind, using Snapchat gives you access to generations with significant purchasing power. Actually,

2. Snapchatters team $ 4.4 trillion in global purchasing power.

The chance of generating income with the app is great, especially when promoting products and services.

Purchasing power

Image source

3. Foresight Factory Research predicts that in 2025 we will have one 37% increase in the proportion of US Generation Z shoppers who use AR before purchasing a product.

Snapchat has unique AR tools that set it apart from other social media apps. Using this in your Snapchat Ads strategy will serve a vastly large audience request and stay tuned.

4. Snapchatters are 63% more likely as non-Snapchatters who purchased a product on a mobile device in the last month.

When you sell a product on Snapchat, your audience is likely to be less reluctant to make purchases on social media apps and may be willing to do so again.

5. Has Snapchat advertising 5x higher Ad awareness than other mobile video ads.

This statistic shows that the video you create on Snapchat can attract more customers than the ads you run on other platforms.

Let’s go through an experiment I ran for my company on Snapchat to test the platform.

42 Agency: A Snapchat Case Study

When I first started exploring Snap Ads, I was a little skeptical about whether or not it might work for 42 Agency. Snap isn’t exactly a B2B platform and, to my knowledge, didn’t have extensive targeting options for companies working on demand generation or growth projects.

For my purposes, I decided to run a simple campaign with web traffic goals (Snap also supports app installs, engagement, and other goals). I wanted to target business-specific audiences, so I focused my efforts on people 27 and older.

I was impressed with the targeting options available on Snap Ads. Snap has categories similar to Facebook available from Experian & Datalogix (income, occupation, and the like), although not as completely as Facebook. However, these alignment options are only available for the United States. In addition to Advanced Demographics, Snapchat’s ad targeting includes options for television, buying behavior, lifestyle, and more.

Overall, here are the campaign stats:

In this case, the “swipe ups” measure the click rate. Instead of using a click-through link, Snap’s product prompts users to swipe up from the bottom to see the destination URL. In my opinion, this creates higher intent and lower risk of false clicks than Facebook or Twitter mobile ads.

If you’re still on the fence, here’s a roundup of when to consider using Snapchat, and when your marketing efforts are best put elsewhere.

Should you advertise on Snapchat? A final verdict

When asked whether or not to advertise on Snapchat there is no right or wrong answer as most companies can thrive on the platform. Easily segment your target audience, upload your assets, set a campaign goal and drive results. Additionally, it is less risky than TikTok because of the multitude of advertising options available.

If you’re a SaaS company, it’s easy to create commercials promoting your products and services. If you are a clothing retailer, you can create product catalogs so that users can see what you are offering on the app. If you are a dog groomer, you can use geographic targeting to increase brand awareness for your business with local audiences.

With this in mind, there really is no hard and fast rule that companies can and are allowed to advertise on Snapchat. However, for companies that advertise on the platform, it is important to note the following:

  • Unless your audience is younger Generation Z or older millennials, your audience probably won’t be on the platform. If you do, however, you will be presenting your content to an audience with significant purchasing power.
  • Snapchat is a visually focused platform and if you can’t create unique brand values ​​like pictures and videos it will be difficult to meet audience expectations.
  • Unless you have an existing social media marketing strategy for other platforms, it may not be best to focus your efforts on the platform as it is more unique than Instagram or Facebook.

If you’re looking for more information, let’s check out an experiment I ran for my company on Snapchat to test the platform.

Ultimately, the decision to use Snapchat in your marketing strategy will depend on your overall marketing goals and audiences. Consider the above listed benefits it can bring to your business and decide if it fits into your strategy.

Free Guide: How to Use Snapchat for Business

Author: admin

Leave a Reply