A mid range business woman and affiliate marketer Ms. Jamerson contacted Holder & Associates for an SME/Start-up consultation. She was passionate and motivated to achieve her goal of becoming a full time business woman and work from home.
We conducted an initial consultation to get to know Ms. Jamerson and discuss where she was and where she wanted to go and of course where we think she can go (which is much further).
Ms Jamerson has been business for over a decade and has launched her own entrepreneurial platform with opportunities for people to obtain financial independence. Holder & Associates was challenged to create an automated and seamless system that increased her user experience, brand and message communicated through her website to her customers.
The website had lacked the ability to captivate consumers and also call them to take any kind of action. It basically functioned as an information hub but not truly providing engagement to product sales.
The written content on the website only provided information in a structured and formalized way. It did not carry conversational type language and words or stories that would resonate with the reader. It also did not indicate what the reader was meant to do.
The website carried poor graphics for engagement, there was not enough call to action links, like buttons, ads and more. There were also no social media buttons.
The Holder & Associates team created some engaging advertisement copy that and key words. To entice the website visitors to want to be part of the income opportunities being offered. We used key psychological factors as well to play on the target market. Key words were also used to increase the SEO of the site and improve visibility.
Holder & Associates did a follow up 6 weeks later and Ms Jamerson was pleased to report and increase in website traffic, she attained sales and received a spike in her social media following and engagement. We still offer some after sales advice to her and she has also continued to endorse our counseling and graphic design services as needed.
Here’s the key to super sales results in your coaching business. Stop selling “coaching” and find what makes your prospects jump into your shopping cart begging you for your rare coaching time slot.
